Aligned Brand Workbook
If you’re starting a new business and you’ve wondered “where do I start?”: You’re in the right place
I don’t have all the answers. But when it comes to building an authentic brand, I have worked with dozens of small business owners right here in the Tri-Cities, WA to help them design their brand identity and start marketing their offer.
In 2019 when I started offering brand photography, I didn’t know exactly what I was doing. In fact, I honestly just thought it was taking fun pictures for businesses.
How wrong I was.
Here’s what actually ends up happening in my brand photography packages:
Walking business owners through their brand identity
Guiding entrepreneurs around how they want to/need to show up in their marketing
Coming up with creative ways to tell business owners’ stories
Location scouting all over the Tri-Cities for that perfect spot
Wardrobe feedback based on brand identity and individual personalities
Giving feedback and tips on how to use the brand photos once they have them
Hyping up my clients to boost their confidence
Needless to say: I’ve had a lot of conversations around brand identity, fears around being in front of a camera, dream client avatars, building a business online, effective marketing ideas, and showing up for your life and your business.
I’m all about doing what I can to lift others up, share my knowledge, and help us all succeed. Which is why creating this workbook to share my insight was a logical next step.
Introducing:
Creating an Aligned Brand: A step by step guide with content ideation strategies and a complete brand kit
This workbook is packed full of prompts and exercises to help you:
Get back to the basics of defining your brand identity
Dig into the vision of your business and how to share it online
Create content pillars – or revisit the ones you have to make sure they still align
Find ease and clarity around coming up with content ideas
Incorporate your brand, vision, and personality into how you show up online
So who is this workbook for?
Entrepreneurs
Business owners
Creators
Anyone building a personal brand online
Anyone considering starting a business
This isn’t an all-inclusive end-all solution to content creation. It is a guide to help walk you through the important steps that many people ignore when they start their business. Digging into the way you want people to feel when they interact with you, what you feel comfortable with sharing, and ways to really shine online when you realize that as a business owner, you also have to be a content creator.
To find out more about this workbook and purchase the digital download, check out the Creating an Aligned Brand Workbook page here.
And when you’ve planned out your business, defined your brand, and are ready to incorporate that into a brand photoshoot that helps you level up your marketing and grow your brand: