What you get when you hire me for your branding photography
Your branding pictures should be more than pretty. They should be strategic.
These are an investment into your marketing. Which, if done right, can have huge returns.
To make sure they do, you should be working closely with your branding photographer to get all the details and plans hashed out before the day of the shoot. JK Photos clients get that and more. Here’s what the planning process looks like when you hire me to take your branding pictures.
Discovery Call
Yes, the planning starts even before you hire me!
This call is either an in person meeting at a locally owned Tri-Cities coffee shop (I have a few faves), or over video chat via Google Meets.
During your discovery call, I’m learning about your business. You’re telling me about your vision, your goals for growth, what you do and who you do it for, and a little about yourself as a human. I’m taking notes and recording the call (if on video instead of in person), so that I can revisit the conversation and remember all the little details that you share.
Story Planning Guide
This is a digital questionnaire that I send to all full branding clients. It’s robust, and is designed specifically for people who aren’t quite sure what they want to photograph or haven’t even considered their brand’s vibe. It takes you through the steps of figuring out what you want to share, what stories you want to tell in your photos, and what is going to resonate with your dream clients.
This guide is sent to everyone who comes on as a full branding session client – which means a 2 hour or more session – and you’re able to fill out as much or as little as you need to get to the final plans.
Strategy Session
As you know, strategy is everything when it comes to marketing your business. So I make sure we have a strategy session that gets us on the same page and gives me the information I need to create a plan for your session. Having a strategy for your photoshoot ensures that your pictures reflect what you need, what you want, and what will attract your ideal clients.
This planning session happens after you’ve decided to hire me, signed your contract, and paid your deposit. We meet either over video chat or in person, and talk real strategy. Here’s what we cover:
Your offer
Your growth plans
Your vision for the vibe of your photos
Ways to use your photos in your marketing
Wardrobe ideas
Location ideas
Must have shots
Your hesitations, concerns, or areas of self-consciousness
Session Day Plan
After we’ve strategized, planned, and bonded a bit, I put together a session day plan that includes mood boards, location addresses, shot lists, wardrobe inspiration, prop and outfit reminders, and a tentative timeline for the day. I send that your way a minimum of 1 week before your session and you have a chance to go over it and decide if any changes should be made.
Your Session
This is the show! On the big day, I keep your session day plan up on my phone so that I can make sure we’re getting all your must have shots. We vibe, shoot some great content, and have an awesome time together.
During the session, we stay on track with your goals and your vision, while also making sure you feel comfortable, safe, and free to be your authentic self. I capture all the stories we talked about, along with anything else that I think of as we move through your locations.
All while being your ultimate hype girl.
Post-Session Consultation
Once you’ve had your shoot day (yay!) and I’ve edited all the images and created your gallery, you have the option of meeting again for a final strategy session.
At this meeting we go through your whole gallery together, and I help you decide which pictures you can use for which of your marketing goals. I also give my feedback on which images I like best when you’re struggling to decide. Again, this is an optional meeting that I offer to all clients in case you need that extra support!
When you work with me, you get more than a photographer.
You get a strategic partner to help you bring your vision to life and create the marketing assets you need to level up your business with a gorgeous online presence.
You get a hype person to lift up your confidence.
You get the love and support of a friendly face to help you feel comfortable and safe to be your most authentic self.
So let’s build that know-like-trust factor with your audience.
Let’s create something beautiful that draws in your ideal clients.
Let’s showcase all the ways you’re uniquely great at what you do.
Let’s earn you some more cash.